Jude Yoogen

CARSOME

Business Analyst

• Leading cross-functional analysis to introduce cost recovery into a previously free internal process — balancing monetisation objectives against customer retention risk across CARSOME's multi-market operations.
• Designed and deployed a data tracking flow that surfaces unmonitored operational gaps in real time, reducing data visibility risk and creating a clear path toward process automation.
• Contributed to the evaluation and refinement of CARSOME's AI-powered customer engagement layer, improving human handoff logic and increasing lead conversion potential.
• Architected a testimonial governance module that replaced an ungated, unfiltered submission process with a structured moderation layer — cleaning the data, protecting brand integrity, and improving the quality of public-facing customer content.

PETRONAS Digital Sdn Bhd

Business Analyst & QA Analyst

• Directed end-to-end requirements engineering for the modernisation of an enterprise procurement platform across multiple legal entities — owning BRD documentation, user story definition, acceptance criteria, and full traceability governance via Azure DevOps.
• Facilitated 13 executive and cross-functional stakeholder workshops spanning procurement, finance, logistics, and operations, aligning system capability roadmaps with enterprise compliance objectives.
• Delivered workflow automation that reduced manual processing by 40% across 300+ enterprise users, contributing to RM 1.6M in documented cost efficiencies through structured release planning.
• Improved system reliability to 99.5% post-launch through rigorous defect analysis and requirements validation frameworks, reducing production defects by 25% and accelerating UAT cycle completion.

Aexlora

Head of Growth & Product Quality

• Leads growth strategy and product quality governance for Aexlora, overseeing the commercial frameworks and delivery standards that underpin its product portfolio.
• Spearheaded the launch of FinPersona, Aexlora's in-house fintech product — now at 1,000+ active users with over RM 1.7M in receipts processed since launch.
• Established product quality standards across the full delivery lifecycle, reducing time-to-market and post-release defect rates across the portfolio.
• Runs growth experimentation across acquisition, activation, and retention funnels, translating data signals into strategic initiatives that compound user growth and long-term product value.

Hirix AI

Business Development & Growth

• Leads strategic business development for an AI-powered hiring platform, identifying and cultivating high-value partnerships and enterprise accounts.
• Develops and executes go-to-market strategy in collaboration with product and marketing leadership, positioning Hirix AI's solutions to decision-makers across talent-intensive industries.
• Drives pipeline growth through consultative engagement with HR leaders, COOs, and executive buyers across SME and enterprise segments.