Work

Work

Most of my work has sat at the intersection of business needs, product delivery, operational clarity, and execution quality. I've worked across enterprise platforms, startup products, and delivery environments where the problem was rarely just technical. More often, it was about alignment, ambiguity, process, trade-offs, and making sure the thing being built actually solved the right problem.

Experience

MAR 2026 — PRESENT
Business Analyst
Carsome

Turning ambiguous business needs into structured requirements and shipped features across product and commercial teams. Designed a logistics cost recovery model projected to recover 60% of previously unmonetised shipping costs, and led a gap analysis on an AI-handled customer engagement flow that identified key conversion failure points now being addressed.

Also translated a one-line stakeholder brief into full requirements and mechanics for a B2B vehicle offer data tagging flow, working with product on feasibility and effort scoping to enable reporting and a path to automation. Built an operational moderation layer for customer testimonials to keep brand representation consistent across the platform.

FEB 2026 — PRESENT
Head, Growth & Product Quality
Aexlora

Own growth and product quality for FinPersona, a receipt processing and personal finance product, now past 1,000 users and RM1.7M in receipts processed. Run live growth experiments that directly shape product positioning and messaging based on real results, not assumptions.

Built feedback loops connecting content, campaigns, and product so the user journey keeps improving in response to real usage. Coordinate across product and marketing to keep quality standards aligned with growth goals, owning QA end to end across the journey.

JUL 2023 — MAR 2026
Business Analyst, QA Analyst & Support Lead
PETRONAS Digital

Led requirements engineering, QA, and post-launch support across a government-mandated procurement and material disposal platform spanning 16 PETRONAS entities. Led a team of 6 through manual and automated testing, SIT, and UAT to deliver the platform MVP, and maintained 99.5% post-deployment reliability through structured hypercare governance.

Cut manual processing by 40% across 300+ enterprise users through workflow automation, contributing to RM1.6M in cost efficiencies, and reduced production defects by 25% through stronger requirements validation. Also supported 300+ users through post-go-live operations, owning ticket resolution and user guide rollout to drive platform adoption.

AMK Technology Solutions — Jul 2023 to Aug 2024
Skill Quotient Sdn Bhd — Aug 2024 to Mar 2026

Key outcomes

  • RM100M+ in tracked disposal value across PETRONAS material disposal workflows
  • 16/16 member companies onboarded and operationally active
  • 40% reduction in manual processing across enterprise workflows
  • RM1.6M in cost efficiencies delivered through workflow and process improvements
  • 99.5% post-deployment system reliability maintained through structured hypercare and release governance
  • 25% reduction in production defects through stronger requirements validation and defect analysis
  • 13+ stakeholder workshops facilitated across procurement, finance, logistics, and operations
  • 3+ years of experience across enterprise delivery, startup environments, and product execution

Skills

Business AnalysisRequirements EngineeringFunctional SpecificationsUser Stories & Acceptance CriteriaStakeholder ManagementProduct StrategyUAT & QA LeadershipAgile DeliveryProcess DesignSQL & Data ValidationAzure DevOpsJira & ConfluenceFigmaManual TestingGrowth ExperimentationCross-functional Delivery

Education

Universiti Teknologi Malaysia (UTM)
Bachelor of Computer Science (Software Engineering)
Part-time • Expected 2027
Politeknik Metro Tasek Gelugor
Diploma in Digital Technology
GPA 3.56

Certifications

CPMAI
Lean Six Sigma White Belt

What people I've worked with have said

Jude is a positive person with a can-do attitude. He will go beyond what he is supposed to do in testing activities to ensure his colleagues are able to have a better handle on the defects and ultimately resolve the root causes.

Senior Manager, PETRONAS Digital

He has a genuine instinct for catching the moment when two stakeholders think they've agreed on something but actually haven't, and resolving that gap before it turns into a delivered feature nobody asked for.

Agile Delivery Manager, PETRONAS Digital

He played an important role in the VISMA implementation, particularly in bridging business requirements with system delivery. He is approachable, reliable, and focused on ensuring solutions deliver the intended business value.

Business Transformation & Digitalisation Lead

He was handling both Business Analysis and QA responsibilities across several projects at the same time, yet he consistently brought structure and clarity to the team.

Technical Architect, PETRONAS Digital

He didn't stop at documenting requirements. He stayed engaged through development and UAT to ensure the final solution truly met business expectations.

Technical Architect, PETRONAS Digital

Jude is highly experienced in handling every task entrusted to him, always putting in extra effort to ensure the best outcome. He has a strong ability to think deeply and critically about his work.

Senior UI/UX Designer

Jude seamlessly balanced Quality Assurance and Business Analysis responsibilities, consistently showing enthusiasm, professionalism, and a willingness to take initiative.

Agile Product Delivery Lead

As a tester, Jude is one of the most enthusiastic and dedicated individuals I have worked with.

Technical Project Manager, PETRONAS Downstream